Why how you get paid changes who you serve, what you measure, and how you prove value.
This framework maps the five most common revenue models in B2B2C digital health to the customer success strategies, stakeholders, value drivers, and KPIs that determine whether those models succeed or fail.
Every model is based on companies I've worked with, accounts I've managed, or business models I've had to operationalize customer success around over almost 20 years in digital health.
Download PDFWhy every revenue model in digital health depends on a single prerequisite that traditional SaaS playbooks aren't built to solve, and how activation and adherence require fundamentally different CS plays.
Five models, each with detailed stakeholder value drivers, KPIs, and real-world examples. From CPT code reimbursement to value-based contracts to hybrid structures.
How the same product shifts from generating revenue to reducing costs depending on whether your buyer operates under fee-for-service, Medicare Advantage, Medicaid, or ACO shared savings.
Built from almost 20 years of operational experience across digital therapeutics, enterprise behavioral health, and health plan partnerships. Pressure-tested with industry peers.